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Bio: Nicknamed “The Answer”, Allen Iverson is an NBA legend who played for 14 seasons as both the shooting guard and point guard positions.
Product Bio: NBA Legend Allen Iverson. enters into a multi-year partnership that spans cannabis, product, and merchandise with Viola, co-founded by CEO Al Harrington, to create an industry leading and scalable collaboration across product lines and markets. Viola is the leading Black-owned producer and licensed wholesaler of premium cannabis products rooted in purpose. Founded in 2011, NBA veteran Al Harrington was inspired to launch the brand by his grandmother, Viola, who suffers from glaucoma and diabetes and found solace in cannabis remedies. The brand integrates the latest cutting-edge technology with its own proprietary processes designed for every stage of cultivation, extraction and production. Viola is known for its wide variety of product offerings, from high-quality flower to premier butane extracts. From regulation to representation and reform, Viola's mission is to create opportunities for communities of color in the cannabis industry.